How can you make a town hear a message they’ve fallen deaf to? Well, with a megaphone, of course!
Unfortunately, people here in Cameroon already know about malaria. I call it unfortunate because if they had never heard of it, and you told them about a brand new illness that killed more African children every year than anything else, they would fear it. They would rise up in arms to fight it at all costs, saving their lives and their children’s lives. But malaria isn’t new to them. It isn’t sexy. It’s mundane, and they aren’t motivated or compelled to inconvenience themselves to fight it, even when the inconvenience is hanging a mosquito net that was given to them free of cost.